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What I Wish Everyone Knew About "Liberty Agarbathi"

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Kalyani Instant Sambrani Dhoop

on December 11, 2020

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Agarbathi Industries volume and top brands In India

India’s agarbathi consumption was 1,490 tons per day as per June statistics 2020. In terms of number, An estimated agarbathi retail segment was around Rs.7000 crores. India exporting to 160 countries in the world. The Indian Agarbathi industry has been growing manyfold since the past few years and has generated a revenue of Rs 965 Crore in FYI 18 in exports, up from Rs 798 Crore in FY 15. Gulf, Europe, Africa, Australia are the top three leading markets for Indian Agarbattis. The driving force for this growth has been an increased inclination in these regions towards meditation, which has made the usage of agarbatti an important aspect of their daily lives. In the Gulf reason, most people love strong fragrances like Oudh and Orientals, while in Europe people preference fruity and mild fragrances like cinnamon, green apple, and strawberry. On the other hand, the African market to demands stronger fragrances like lemongrass and citronella grass. In India, Sandalwood, Rose, Mogra, Champa,...

"Sri Vijayalakshmi Agarbathi Works" History and It's subsidiaries.

History: The company had found by the late "Sri Karupakala S Lakshmaiah Setty" in the year 1947 with its headquarters in Bangalore, Karnataka India. He migrated from a small village called Chintamani near Kolar, Bangalore in the year 1930. He had worked as a sales representative, traveled all over India. His next job was sales representative for an Incense manufacturing company "Veera nagappa and sons". Started the first company "M/s Sudharshan Benzoin and Soap Nut Works " along with Mr. Rajaram Naidu in the year 1944. It was not successful. He started his own company on March 24th Monday 1947 with the company name " Sri VijayalakshmiAgarbathi Works " with the brand " Liberty and Vijaya(viji) " . These two brands are successfully running for the last 7 decades onwards. "Viji" is one of the popular brands in Africa, Latin America, North America, the Middle East and Asia. This company has two subsidiaries. 1....

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